Dan Strode, a Principal at Coode, is a recognised leader in culture transformation, innovation and digital change. With experience spanning global organisations, consulting and education, he brings a practical perspective on embedding behaviour change at scale.
In this opening episode of Season 2, Dan reflects on his time as Global Director of Culture at Santander, where he led transformation across 32 countries. He shares frameworks and lessons on aligning culture with strategy in complex systems, and explains why adaptability, clarity and leadership alignment are essential.
Now working as a consultant, educator and keynote speaker, Dan explores the intersection of culture, innovation and emerging technologies. He introduces the Cyborg Mindset, a human-centred approach to embracing AI and experimentation in today’s world.
From measuring what matters to navigating global and local nuance, Dan offers clear, candid insights on building cultures that foster trust, safety and performance. He also shares unexpected reflections on leadership, including a lesson or two from ants.
Author of The Culture Advantage and The Innovator’s Edge, Dan is now writing From Web1 to Web3 while continuing to advise organisations around the world.
This episode is a timely and grounded exploration of how culture shapes performance and what leaders must do next.
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