CULTURE ACTIVATION

We make culture work for you. With in-depth insights, we’ll guide you from where you are now to achieving your goals through actionable steps that will transform your entire organisation.

WHAT IT IS

Culture isn’t just something you have – it’s something you use. Once you know what’s working in your business (and what isn’t), Culture Activation is the next step. This involves corporate culture change: implementing an overarching blueprint that works with your strategy, making culture a key player in your company’s performance.

HOW WE DO IT

We align individual and team behaviours with your strategy, eliminating friction and unlocking your organisation’s full potential. Whilst we’ll help you implement immediate changes, we’re all about the long game: building a lasting culture strategy that’s regularly revisited, measured and fine-tuned to keep you on track.

CLIENT HIGHLIGHT

In 2022, Volkswagen Group UK Limited’s organisational structure and operating model was undergoing a major transformation. Their leadership recognised that cultural change would play a crucial role in the success of this shift, and while the desired culture had been articulated, there was still work to do in implementing and activating the change across the business.

+43%

increase in the alignment of objectives as a key contribution to shared success

improvement in decision-making in terms of speed and clarity

+31% Overall

increase in team effectiveness revealed in a Team Effectiveness Survey

Coode helped us define our aspirational culture and the behaviours needed to support our transformational strategy. Their facilitation and insights drove individual and team development, empowering us to sustain, adapt, and be accountable for our performance. Now, it’s up to us to carry it forward.”

Senior Leader
VW UK

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