Mark Cuddigan, CEO of THIS

Damian Hughes, high-performance speaker and bestselling author, explores how behaviour shapes culture, why habits matter under pressure, and what leaders must do to build sustainable performance.
Organisations vs People: Why it’s Time To End the Tension

Employees want flexibility. Employers want productivity. Employees want wellbeing. Employers want performance. At least, that’s how the headlines would have it. We seem determined to turn work into a tug of war between the organisation and the people in it. ‘Here’s what organisations must do to keep their staff happy’. ‘Here’s what employees need from their […]
Why Strategy Change Alone Isn’t a Golden Ticket

Changing strategy is relatively straightforward. Changing how an organisation operates because of that strategy is much harder. IBM CEO Arvind Krishna is finding that out as he continues to reshape the technology giant. The strategic direction is clear: move away from parts of the business reliant on large customer capital expenditure and towards more growth-oriented, […]
Why AI Has a Management Problem

Every week, another article asks why AI adoption is stalling. The answers are usually predictable. Better tools. Better prompts. Improved governance. Better training. Gallup’s latest research suggests something different. Employees whose managers actively support AI are significantly more engaged in the workplace than those whose managers don’t. In other words, AI doesn’t have a technology […]
What it really takes to build a high-performance culture in 2026

Most leadership teams we work with are under no illusion about the pressure they are facing. Performance expectations continue to rise, while the margin for error shrinks. Costs are higher, growth is harder to sustain, and volatility has become a permanent feature rather than a passing phase. Organisations are expected to adapt faster, with fewer […]
The Future of Organisational Culture in the UAE

The UAE is at a fascinating moment in its development. The ambition is unmistakable, the pace remarkable and the appetite for meaningful transformation continues to grow. In almost every conversation I have had since moving to Abu Dhabi, one question sits quietly at the centre: how do we build a culture that can sustain this […]
The Question Every Leadership Team Should Ask

Leadership teams face a constant stream of questions. Priorities shift, plans evolve and pressures change. But sitting beneath it all is one question that quietly shapes whether a strategy succeeds: Are we truly aligned on how we will deliver our strategy? It is a simple question, yet it sits at the heart of strategic leadership […]
The Power of Parallel Growth: How Team Development and 1:1 Coaching Amplify Each Other

At Coode, we often describe our work as creating alignment between strategy, behaviour, and culture. One of the most effective ways we achieve this is through what we call parallel growth: combining team development with 1:1 coaching. It is an approach we have used with many of our clients, including Volkswagen UK and the British […]
Mastering Difficult Conversations: A Practical Guide to Effective Team Communication

I’ll put my neck on the line and say that every team I’ve ever worked with has elephants in the room, skeletons in their closets, and plenty of broken glass swept under the carpet. These are the unspoken complaints, the personal conflicts, and the frustrations that team members don’t feel able to raise. The reality […]
Why Independence Matters in Culture Change Consulting

As the culture consulting market becomes increasingly consolidated, independence has never been more valuable. In this blog, Coode reflects on why remaining an independent culture consultancy allows us to bring deeper objectivity, patience and trust to our work with leaders, and why that independence continues to deliver impact where it matters most. The Evolving […]