Mark Cuddigan, CEO of THIS

Damian Hughes, high-performance speaker and bestselling author, explores how behaviour shapes culture, why habits matter under pressure, and what leaders must do to build sustainable performance.

Why Culture is a Lot Like Broccoli

It is part of the meal, it is generally considered to be good for you, and yet plenty of people still push it to the side of the plate. Some turn their nose up at it, some leave it untouched altogether, and others eat it simply because they have been told they should. Culture is […]

The Top 10 Culture Advisory Firms in the UK

Leaders increasingly recognise the importance of culture and its central role in shaping their organisation’s operational and financial outcomes. The benefit of external support in this area is also generally acknowledged, both for the benefits of an external, independent view as well as the topic of culture itself requiring a depth of expertise – something […]

How Premier League Underdogs Built High-Performance Cultures

In modern football, money usually dominates the conversation, and usually equates to high-performance. Bigger budgets means bigger squads, and means bigger expectations. But in the 2025/26 season, that dominance has been pushed aside by some of the Premier League’s most consistently impressive clubs, that are operating without the financial advantages traditionally associated with success. These […]

Why High-Performance Culture Depends on Long-Term Strategy

What Drives Confidence If there’s one thing that gives people confidence across an organisation, it’s clarity. Clarity creates direction. Direction creates alignment. And aligned organisations move faster. Yet, despite the importance of long-term thinking, a recent survey of 500 senior business leaders found that 55% of UK businesses do not maintain a long-term strategy of […]

Debunking Performative Culture – Have You Fallen into the Trap?

Why culture change goes beyond perks and benefits Perhaps now more than ever, the definition of workplace culture has become blurred. Leadership teams should think of culture through one simple question: does it help people do their best work? At its best, culture creates clarity, alignment and momentum. It helps high-performing teams work with trust, […]

High-Performing Teams: Why Power Belongs to Humans in the Age of AI

In a world of agents, AI, and endless technology, it’s easy to think that competitive advantage belongs to the fastest algorithms or the biggest datasets. But as Dan Strode, Coode Principal and global culture expert, explains in the opening episode of Culture de-cooded Season 2, the real winners will stand out in a human way: […]

Building a High-Performance Culture (Part 1)

Fixing the foundations: the 3 shifts in thinking that organisations must master In one form or another, most organisations today place a greater emphasis on performance and high performance culture. “Change being the only constant” is a tired trope. However, global trends continue to reshape the world economy towards greater competition. At the same time, […]

Dan Strode, Global Culture & Innovation Expert

Dan Strode, Global Culture and Innovation Expert, and Coode Principal, shares how he led culture at Santander, drove behaviour change at scale, and why innovation starts with mindset.